About Us

Founded in 2009, Tidal Vape has grown to become the UK's largest dedicated vape retailer by store count with 34 stores across England, from Southampton to Brighton, Reading to Wolverhampton — plus an expansive online store serving customers nationwide. 

We serve over 50,000 customers every month, in-store and online, and we’re proud to be one of the most trusted names in vaping in the UK. 

We source the best brands and products from across the globe and we're always first in line when something genuinely new hits the market. If it's worth vaping, we'll find it before anyone else does. That includes our own Vortex e-liquids and Classic Kits, designed and developed in-house, and held to exactly the same standards we expect from every brand we stock. 

Compliance isn’t optional for us. Every product we carry meets the latest UK regulatory standards, and our hardware range is curated around brands we know and trust - no shortcuts, no compromises. 

We also believe vaping done right is genuine route away from tobacco, not just a like-for-like replacement. Our teams are trained to guide you towards the right products, the right nicotine levels, and a clear path to reducing your dependency on tobacco if that's your goal. 

15+ years on, we're still independently minded, still obsessed with quality, whether you're walking into one of our 34 stores or shopping with us online.